Julie Donovan

Lorem ipsum dolor sit amet, consectetur adipisicing elit, duius eiusmod tempor nam incididunt adec labore et dolore magna aliqua sed labore minim sagittis labore nam prior sagittis magna aliqua veniam.

Why You Need This Product

Use this section to describe the most important benefit of your product and make sure to describe it in such a way that it's clear who the ideal customer or user for this product is. 

Keep this section short and to the point. Use text highlights like this to make it more skimmable.

Keep in mind that many visitors won't watch your sales video or will scan through some of the text before deciding whether to watch it or not. For these visitors, it's very important to have a way to find out whether your product is really suitable for them or not.

The Feature Highlights

Feature Heading 1

Use this section to highlight the main features and/or main benefits of your product.

Second Feature Heading

This section is designed to give your visitor a quick overview of the highlights that set your product apart.

Another Feature Title

It's important that this section is easily skimmable. Leave more in-depth descriptions for later.

4th Feature Heading

You can easily duplicate this layout to add more features or remove a row to highlight fewer features.


This is a Multi-Purpose Text Section

Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.


You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.


Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.

Here Comes Another Text Section

As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.


A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.

Product Overview Section

The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.

  1. 1
    Describe the 1st chapter, module or part of your product here. Try to keep the description concise but interesting. It's better to say something interesting in few words than to try and describe every aspect of something at the risk of boring your reader.
  2. 2
    Think of "teaser" when writing these descriptions. A good description gives a hint about your product. It makes the reader curious, but it leaves a gap - a little mystery - instead of revealing everything.
  3. 3
    You can add as many chapters as you need. Just duplicate the entire columns row to add new chapters/modules and adjust the text accordingly. The list shouldn't feel endlessly long, but don't shy away from presenting a dozen chapters.

MARC JACOBS  //  Author

In this section, introduce the author, creator, teacher or face of the brand. Help your audience connect with you on a more personal level and show them that there's a person behind it. It feels better to buy from a person than from a faceless, corporate brand.


You don't need to tell your life story. Just explain what qualifies you and why you care and add a personal detail or two.

Marc Jacobs